Attract and retain members with engaging benefits and a plan to educate people about them! Editor’s note: This is based on a post from our colleague, Trae Turner, from StrategyCorps (as are the images). We couldn’t resist adapting a “5 steps” article; that’s our thing! In a time of economic…
“Credit unions are different. Our members are the owners, and since we don’t answer to shareholders, we’re able to offer lower rates & fees.” That’s been the siren song of credit unions for generations. Is it still true? And do your target audiences, or even members, care? Borrowing rates are…
Accidental Death & Dismemberment Insurance (AD&D) is a familiar topic to you and your financial institution. In fact, reading this, I bet your first thought is, “I know quite a bit about it. What else is there to discover?” That’s a fair assessment. It’s been a part of your institution…
Checking is Checking is Checking? At least it used to be. There’s a lot more to the “bread-and-butter” account of most financial institutions. Whether offering Free Checking, a standard fee-based checking account, Rewards Checking, or new Value-Added Checking (also known as “subscription checking”), decisions must be made to retain account…
