GreenProfit Solutions Philosophy


We believe in providing tools to help credit union leaders balance mission and profitability, marrying credit union philosophy with the business of banking for improved member service and sustainability.


Financially empowering credit unions’ communities by serving the triple bottom line: People, Planet, Prosperity

Executive Leadership

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Joe Winn
CEO – The Credit Union Geek

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Keith Winn
COO – The Veteran CU Pro

Joe Winn: 10+ years working with credit unions. Millennial geek environmentalist. Runner. Karate Sensei. Keith Winn: 40+ years working with financial institutions. Teaches safe motorcycle riding skills. Amateur horticulturist.
Joe Winn In a Side Kick With River Behind Keith Winn and Motorcycle Amongst Mountains

We are the leadership of GreenProfit Solutions.
(And yes, we’re father and son!)

You love serving your base. You’re all about improving the communities you serve. And, of course, that only happens when you grow and increase revenues. We get it. That’s why we help financial institutions like yours do just that.

How? With the right tools and the right information.

We help you confront threats, and turn them into opportunities. Here are just a few we’ve studied extensively (and found success with many partners!):

Your Threat Our Solution
Losing auto loans to the web and dealers Keep borrowers close with a branded car buying service
Losing checking accounts to Fintechs or large institutions Maximize loyalty with Value-Added Checking
Stagnant or reduced revenue from non-interest income Protection programs with a true 100% revenue partnership
Lacking an honest lens into trends and challenges within industry Gain trusted insights at our Learning Library

Your instincts are right. Change is happening faster than ever. What was rapidly-evolving and complex yesterday is light-speed now. You have concerns, questions, and more. Our Learning Library and in-depth eBooks are here for you.

What will tomorrow look like? No crystal ball is completely clear, however, we know a few things for sure: Digital transformation is a must. Remote service has to rival or exceed in-person experiences. Credit union culture must adapt to ensure these ideas are part of your core (both in tech and people). Equity in financial services is essential.

Your competition is rushing to meet those expectations.

We realize our solutions may not be a fit for every institution. Our goal is to create the most useful learning center for credit unions and banks so you can make a completely informed decision.

If you want to learn more about how we can help your financial institution, join us in a short web meeting to see how our solutions may be a fit.

PS – Looking to become a safer rider, or just need a motorcycle buddy? Keith is there!

PPS – Want to learn how to balance and kick like Joe? Easy! Watch his series.

PPPS – These are jokes. Mostly.