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Executive Leadership

Keith Winn - CU Pro

Keith Winn

GreenProfit Solutions Essential Facts




What we do:

Provide tools to help credit unions and community banks grow their lending and non-interest income.



Joe Winn, President/CEO

Keith Winn, EVP/COO



Frost Financial Services: Largest independent GAP provider, serving hundreds of institutions



Plantation, FL


Digitally Serving:

Financial institutions across US

Interesting Notes

University of MIamiInitial business plan began as the Master’s Project of Joe Winn while at the University of Miami. His father, Keith Winn, suggested putting it into action!

GreenProfit Learning LibraryOur Learning Library is unique in the industry for providing honest, unbiased insights on 10+ service categories. We even link to our competition!

CU Geek - Vertical

Joe is also the Credit Union Geek, an industry blogger, speaker, and “watchdog”. Since 2014, he’s shared more than 200 articles, videos, and insights on marketing, strategy, and “The Force”.


Keith was among the first to develop a vehicle service contract program for credit unions in the mid-1980s. He later developed the credit union industry’s first online price rating system and menu-selling platform.

The company has exclusively operated from home-based offices. Thank you early adoption of web-based solutions (like online meetings)!

Many client institutions are $1B+, including some of the largest credit unions in the country.

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