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GreenProfit Solutions Essential Facts

When we started:


What we do:

Help credit unions grow their lending and non-interest income, while financially empowering their members.

Who runs things:

Joe Winn, CEO

Keith Winn, COO

Our Partners:

CU Certified: VSC provider developed by credit union people for credit unions with a 100% revenue share

Frost Financial Services: Largest independent GAP provider, serving hundreds of institutions

TrueCar: Car buying platform that protects your financing while making the process simple, fair, and fun

WithClutch: Seamless auto loan refinancing (in a few taps on your phone) that auto-populates your LOS

Where we are:

Plantation, FL

Who we serve:

Dozens of credit unions across the US

Interesting Notes

University of MIamiInitial business plan began as the Master's Project of Joe Winn while at the University of Miami. His father, Keith Winn, suggested putting it into action!

GreenProfit Learning LibraryOur Learning Library is unique in the industry for providing honest, unbiased insights on 12+ service categories. We even link to our competition!

CU Geek - Vertical

Joe is also the Credit Union Geek, an industry blogger, speaker, and “watchdog”. Since 2014, he's shared more than 200 articles, videos, and insights on marketing, strategy, and “The Force”.


Keith was among the first to develop a vehicle service contract program for credit unions in the mid-1980s. He later developed the credit union industry’s first online price rating system and menu-selling platform.

The company has exclusively operated from home-based offices. Thank you early adoption of web-based solutions (like online meetings)!

Many client institutions are $1B+, including some of the largest credit unions in the country.

Media Assets

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