Traditionally, your credit union has had to wait to become part of a member’s car-buying journey: Neither are the immersive, consultative, and forward-looking strategies you want. A credit union car buying service should be a key component of your credit union’s auto lending strategy. For more than a decade, GreenProfit…
Your credit union car buying service platform is core to your auto lending strategy. By leveraging this tool, however, your credit union is injected early into members’ car buying journey, while also serving members with simplicity, savings, and financial empowerment. What are the goals for your car buying service? We’ve…
Everyone loves growing car loans at credit unions. With low rates, affordable protection products, like GAP and Vehicle Service Contracts, plus friendly staff, all your driving members should finance their car at your credit union. Auto lending is a tool to empower members, but it’s also a major profit center…
When a credit union member wants (needs?) a new car, it’s no mystery where they go. Online to car buying platforms. All of which provide their own financing choices. If we ended this article here, you should still be convinced a credit union car buying program is essential. I see…
Members who think of their credit union when buying a car often finance with their credit union. It’s about embedding your institution earlier in the decision making process. Be part of their Car Buying Journey from the beginning. A member’s buying process has 3 phases: Awareness, Consideration, & Decision. For…
