Is Free Checking Still the Right Path?
Important questions answered:
- How can free checking help (or hurt) account acquisition and retention?
- Are there regulatory issues with your existing fee structure?
- How does free checking fit within your mission?
- What effect does it have on overall revenues?
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Your deposits are increasing. Make the most of those accounts while delivering massive value.
Do your checking accounts:
- Increase non-interest income?
- Help you stand out from competition?
- Acquire new customers?
- Retain existing ones?