Is Free Checking Still the Right Path To…
- Increase non-interest income?
- Differentiate from competition?
- Acquire new accounts?
- Retain account holders?
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and we answer.
- How does free checking help (or hurt) accountholder acquisition and retention?
- Are there regulatory issues to be addressed?
- What is free checking’s place within your institution’s mission?
- What effect does it have on overall revenue?