Advancing Your Credit Union Mission With Checking Accounts

Mission Focused Checking Cover

For some of your members, a debit swipe can regularly cost far more than the item they purchased. OD and NSF fees. Sure, they can be opt-in, but does that make them any better? When 75% of your fee revenue comes from 8% of members, that’s not mission-focused. Those members…

read more

Grow Member Wallet Share with Value-Added Checking

Wallet with Cards and Money

What do credit unions have that mobile-first fintechs don’t? As many users, for one. More Millennials and Gen Y use app-based banking products than primary checking accounts at every credit union…combined. It seems the only path is to better compete on price. Free-er checking, scratch that…free-est checking! Forget the toaster,…

read more

How Your Checking Accounts Can Drive Financial Empowerment

VISA and MasterCard In Wallet

You provide super powers for account holders. Really. Consider your checking account. It enables someone to pay anyone they need on a recurring schedule or directly in the moment. Plus, the funds are guaranteed safe against fraud and theft. Sure, we take it for granted, but you are providing an…

read more

Serving Underserved Small Businesses: Checking, Lending

Group of People Joining Hands

Remember the “Great Recession of 2008”? While the economic pains it caused you may only be a sore memory, many feel the effects today. For example, there are 4.1 million minority-owned companies with little or no access to traditional business credit and financial tools. Even worse, following the recession, local…

read more

Business Value-Added Checking: Pros & Cons

Thumbs Up and Down

Business Checking. The basic model hasn’t changed much in, oh, forever. So, what’s new? Well, FinTechs and neo-banks are finding a number of opportunities. They’re simply cloning the existing template, while making all aspects easier, faster, less costly and more convenient. Unsurprisingly, these companies are increasingly gaining market share. What…

read more