5 GAP Marketing Do’s and Don’ts

Marketing Strategy Paper on Desk

GAP is a valuable and popular loan protection product. It helps reduce loan portfolio risk, while protecting auto loan borrowers. At the same time, it helps provide peace of mind. However, sloppy marketing and sales tactics can get you in some real trouble. And facing a hefty fine. Let’s make…

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Guaranteed Asset Protection: 5 Common Misconceptions Costing You Money

Jeep Off-Roading Over Rock Gap

Think Guaranteed Asset Protection is Simple? Misconception. Guaranteed Asset Protection (GAP) is two things: A risk-management tool and non-interest income generator. But why does it even exist? During the 1980s, high-interest rates along with increased rates of vehicle depreciation spurred the introduction of GAP coverage. With interest rates rising (not…

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