You have 5 seconds to think up the best medium for engaging your prospective audience. And…go! So, what ideas came out? Bicycle courier. Ok, that’s good, if a bit limited in scale. Messenger pigeon. A brilliant idea if they weren’t extinct. Telepathic ads. I sincerely hope that’s never a thing….
How many of your SME (small/medium-sized business) leads turn into account holders or revenue opportunities? Go ahead, ask your team. If it’s anything like industry averages, it’s about 1%. The article you’re reading right now exists to crush that statistic. B2B marketing is hard. You don’t have to tell us…
When SEO Was “Easy” SEO, or search engine optimization, goes back to the earliest days of the internet. Even then, people wanted their content to be easily discoverable. They used a range of strategies to encourage, and sometimes trick, search engines to display their pages. Of course, today’s SEO is…
You already have a social media presence at your bank or credit union. Great! How would you rate its effectiveness? More importantly, would you follow your own social media accounts? In previous articles, we introduced and discussed Inbound Marketing. To reiterate, increasing organic search traffic is your #1 goal. Turns…
How Digital-Ready Is Your Financial Institution? Physical branches have value, for some. Pre-COVID-19, 65% of people visited a local branch once a month…or less. 1 in 3 only went a few times per year. Now? Your members expect the app and branch to be equally capable. And friendly. And fast….
