A Banker’s Guide To Improve Email Marketing

Email Marketing Data Charts

You have 5 seconds to think up the best medium for engaging your prospective audience. And…go! So, what ideas came out? Bicycle courier. Ok, that’s good, if a bit limited in scale. Messenger pigeon. A brilliant idea if they weren’t extinct. Telepathic ads. I sincerely hope that’s never a thing….

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SEO That Will Help Grow Your Financial Institution

Search Engine Optimization Gears

When SEO Was “Easy” SEO, or search engine optimization, goes back to the earliest days of the internet. Even then, people wanted their content to be easily discoverable. They used a range of strategies to encourage, and sometimes trick, search engines to display their pages. Of course, today’s SEO is…

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Making Social Media Drive Business For Your Financial Institution

Hands Connecting Puzzle Pieces Black and White

You already have a social media presence at your bank or credit union. Great! How would you rate its effectiveness? More importantly, would you follow your own social media accounts? In previous articles, we introduced and discussed Inbound Marketing. To reiterate, increasing organic search traffic is your #1 goal. Turns…

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