Grow Member Wallet Share with Value-Added Checking

Wallet with Cards and Money

What do credit unions have that mobile-first fintechs don’t? As many users, for one. More Millennials and Gen Y use app-based banking products than primary checking accounts at every credit union…combined. It seems the only path is to better compete on price. Free-er checking, scratch that…free-est checking! Forget the toaster,…

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Insert Your Credit Union into the Car Buying Journey

Car on Dirt Road with Person Holding Hat Out Window

Members who think of their credit union when buying a car often finance with their credit union. It’s about embedding your institution earlier in the decision making process. Be part of their Car Buying Journey from the beginning. A member’s buying process has 3 phases: Awareness, Consideration, & Decision. For…

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5 Steps to Planning Your Auto Loan Refinance & ReCapture Strategy

Puzzle Pieces of Planning

With great auto loan rates, your credit union is the best place for members to finance their next car. And then there’s the refinancing. All those people potentially overpaying for their loans? Well, we can’t have that, right? You know your rates are competitive, and that you can save many…

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Keeping Account Holders Close: How Loyalty Efforts Drive Engagement

Hello Written in Clay

What costs more: Getting a new member or keeping an existing one? You know that answer. Your greatest pool of opportunities for new products and services come from your existing account holders. It’s way more profitable to keep an existing customer than to acquire a new one. Yet today, that’s…

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