The right message, to the right people, at the right time. A guiding light of marketers going back to that old story of a snake enticing Eve with a forbidden fruit. Granted, that’s 1-to-1 marketing. How can you scale when your audience exceeds 10,000, 100,000, or more? Since Biblical times…
Your credit union car buying service platform is core to your auto lending strategy. By leveraging this tool, however, your credit union is injected early into members’ car buying journey, while also serving members with simplicity, savings, and financial empowerment. What are the goals for your car buying service? We’ve…
Congratulations, you accomplished the digital auto lending challenge! When the effects of COVID-19 changed the world, your credit union jumped into action. Overnight, the focus became reaching your members at home. No matter what device they chose to satiate that moment of stress or boredom. And your system had to…
Think of the email subscriptions you have. Which get your immediate attention upon seeing the notification? Chances are, those that catch your interest aren’t big blocks of text. Maybe that local restaurant is promoting discounts (say, for a take-out meal special), plus new menu items, events (even virtual), and giving…
You have 5 seconds to think up the best medium for engaging your prospective audience. And…go! So, what ideas came out? Bicycle courier. Ok, that’s good, if a bit limited in scale. Messenger pigeon. A brilliant idea if they weren’t extinct. Telepathic ads. I sincerely hope that’s never a thing….
