When did your credit union launch its indirect auto lending program? Many large institutions began theirs in the 1990s. They weren’t without challenges. The sector experienced only moderate growth until 2012, when a major shift occurred. Major bank lenders, after suffering losses exaggerated by the impacts of the Great Recession,…
Traditionally, your credit union has had to wait to become part of a member’s car-buying journey: Neither are the immersive, consultative, and forward-looking strategies you want. A credit union car buying service should be a key component of your credit union’s auto lending strategy. For more than a decade, GreenProfit…
When a credit union member wants (needs?) a new car, it’s no mystery where they go. Online to car buying platforms. All of which provide their own financing choices. If we ended this article here, you should still be convinced a credit union car buying program is essential. I see…
Members who think of their credit union when buying a car often finance with their credit union. It’s about embedding your institution earlier in the decision making process. Be part of their Car Buying Journey from the beginning. A member’s buying process has 3 phases: Awareness, Consideration, & Decision. For…
With great auto loan rates, your credit union is the best place for members to finance their next car. And then there’s the refinancing. All those people potentially overpaying for their loans? Well, we can’t have that, right? You know your rates are competitive, and that you can save many…
