New Study Adds Gen X and Boomers to the Millennial-Driven Growth in Alternative Banking A new study by Novantas finds growing support for banking solutions from tech firms. 58% of the study’s 11,000 participants, including Millennial, Gen X, and Boomer-aged respondents, would “strongly consider Facebook, Apple, Google, or Amazon if…
The Sticky Duo: Free Checking & Bill Pay Your institution doesn’t just offer, it heavily promotes Free Checking. It’s done this for decades. Because that’s what you do, right? (At least until you see some convincing case studies supporting anything different!) In fact, under your team and your predecessor’s leadership,…
Checking is Checking is Checking? At least it used to be. There’s a lot more to the “bread-and-butter” account of most financial institutions. Whether offering Free Checking, a standard fee-based checking account, Rewards Checking, or new Value-Added Checking (also known as “subscription checking”), decisions must be made to retain account…
