Grow Member Wallet Share with Value-Added Checking

Wallet with Cards and Money

What do credit unions have that mobile-first fintechs don’t? As many users, for one. More Millennials and Gen Y use app-based banking products than primary checking accounts at every credit union…combined. It seems the only path is to better compete on price. Free-er checking, scratch that…free-est checking! Forget the toaster,…

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What is Value-Added Checking? (Definition & Benefits)

Couple Looking At Phone While Laughing

Checking is Checking is Checking? At least it used to be. There’s a lot more to the “bread-and-butter” account of most financial institutions. Whether offering Free Checking, a standard fee-based checking account, Rewards Checking, or new Value-Added Checking (also known as “subscription checking”), decisions must be made to retain account…

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