3 Steps to Enter Car Buyer’s Journey Earlier [Videos]

Hilly Road into Trees

Traditionally, your credit union has had to wait to become part of a member’s car-buying journey: They apply for an auto loan directly and use it to finance a purchase. Your credit union happens to be the indirect financing chosen while they’re at a dealer. Neither are the immersive, consultative,…

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Credit Union Car Buying Service Goals & How to Achieve Them

Light Goal on Dark Road

Your credit union car buying service platform is core to your auto lending strategy. By leveraging this tool, however, your credit union is injected early into members’ car buying journey, while also serving members with simplicity, savings, and financial empowerment. What are the goals for your car buying service? We’ve…

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7 Ways to Grow Your Credit Union’s Direct Auto Loans

Arrows Going Up Road - Growing Direct Auto Loans at Credit Union

Everyone loves growing car loans at credit unions. With low rates, affordable protection products, like GAP and Vehicle Service Contracts, plus friendly staff, all your driving members should finance their car at your credit union. Auto lending is a tool to empower members, but it’s also a major profit center…

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5 Credit Union Car Buying Program Facts & Why They Matter

Computer with Car Buying Service on Screen

When a credit union member wants (needs?) a new car, it’s no mystery where they go. Online to car buying platforms. All of which provide their own financing choices. If we ended this article here, you should still be convinced a credit union car buying program is essential. I see…

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Insert Your Credit Union into the Car Buying Journey

Car on Dirt Road with Person Holding Hat Out Window

Members who think of their credit union when buying a car often finance with their credit union. It’s about embedding your institution earlier in the decision making process. Be part of their Car Buying Journey from the beginning. A member’s buying process has 3 phases: Awareness, Consideration, & Decision. For…

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