The right message, to the right people, at the right time. A guiding light of marketers going back to that old story of a snake enticing Eve with a forbidden fruit. Granted, that’s 1-to-1 marketing. How can you scale when your audience exceeds 10,000, 100,000, or more? Since Biblical times…
Between inflation, rising rates, and steep vehicle pricing, it’s a tough time to buy a car. It’s not much better owning one. For the majority still without EVs, fuel prices strain budgets. And what happens if your car breaks down or is totaled in an accident? Thank goodness credit union…
Traditionally, your credit union has had to wait to become part of a member’s car-buying journey: Neither are the immersive, consultative, and forward-looking strategies you want. A credit union car buying service should be a key component of your credit union’s auto lending strategy. For more than a decade, GreenProfit…
Members who think of their credit union when buying a car often finance with their credit union. It’s about embedding your institution earlier in the decision making process. Be part of their Car Buying Journey from the beginning. A member’s buying process has 3 phases: Awareness, Consideration, & Decision. For…
With great auto loan rates, your credit union is the best place for members to finance their next car. And then there’s the refinancing. All those people potentially overpaying for their loans? Well, we can’t have that, right? You know your rates are competitive, and that you can save many…
