Congratulations! Your institution decided to add texting (SMS) capability. The value of engaging members how they prefer to be reached, plus the incredible read/response rates is too much to ignore. As people continue to depend on their phones for more aspects of life (imagine what the future will hold!), it’s…
Beyond a Fad, Texting is a New Normal Did you get the message? We’re back again to talk text messaging and your financial institution. This time, we review the pros and cons, while uncovering texting’s many uses throughout your institution. 9 out of 10 consumers want to use text messaging…
You’ve made the decision to start texting your members. Smart move. Texting opens up a new communications channel that’s both convenient (and preferred) for your members, while helping your financial institution make more money. Note: Before you read any further, you’ll want to get caught up on our SMS series….
When it comes to member communications, email is king. Financial marketers use email every day to correspond with their member base, promote new offers, and drive member sign ups. But you know it’s not all roses and blue skies. With the average email open rate for the finance industry sitting…