Think of the email subscriptions you have. Which get your immediate attention upon seeing the notification? Chances are, those that catch your interest aren’t big blocks of text. Maybe that local restaurant is promoting discounts (say, for a take-out meal special), plus new menu items, events (even virtual), and giving…
You have 5 seconds to think up the best medium for engaging your prospective audience. And…go! So, what ideas came out? Bicycle courier. Ok, that’s good, if a bit limited in scale. Messenger pigeon. A brilliant idea if they weren’t extinct. Telepathic ads. I sincerely hope that’s never a thing….
Remember running to your mailbox as a kid, eager to find an envelope addressed to you? What could it be? A birthday card (I bet there’s cash from grandma!)? A letter from a friend (yes, that was a thing)? Maybe you even got to wave at your mail carrier. So…
The web has a lot of pages. Like, a whole lot. This article is one of nearly 2 billion websites (thank you for spending your time with us!). The chances someone will make their way to yours randomly is unlikely. Thus, targeting, promotion, and SEO are all essential. We spent…
Before reading further, let’s make sure you have a good background on ABM. Have you read our introductory article on the topic? Go through it, then return to dive deeper. Welcome back! What do you think? Does ABM seem like a valuable strategy for your institution? Imagine your marketing and…
