Marketing Your Credit Union Mission: A How-To

Marketing Credit Union Misson

Credit unions provide two kinds of “product”: When priorities are aligned, these two products overlap. Members get one with the other, and we agree that this is the way. However, they do not always align. Due to the design of a service, the fee structures in place, or a lack…

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5 Steps to Increase Credit Union Engagement Marketing

5 Steps Engagement Marketing Cover

Attract and retain members with engaging benefits and a plan to educate people about them! Editor’s note: This is based on a post from our colleague, Trae Turner, from StrategyCorps (as are the images). We couldn’t resist adapting a “5 steps” article; that’s our thing! In a time of economic…

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Member Awareness First. Big Data Second.

Data Analytics Charts and Spreadsheets

The right message, to the right people, at the right time. A guiding light of marketers going back to that old story of a snake enticing Eve with a forbidden fruit. Granted, that’s 1-to-1 marketing. How can you scale when your audience exceeds 10,000, 100,000, or more? Since Biblical times…

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When Community, Digital Transformation, Dinner, & Marketing Collide

Watermelon and Blueberries in Hearts

On the Learning Library, we strive to provide your financial institution guidance across a range of topics. As of publication, we offer a dozen categories, with more than 100 unique pieces of content. Each can help you make smart decisions for your account holders and community. But they’re also all…

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Keeping Account Holders Close: How Loyalty Efforts Drive Engagement

Hello Written in Clay

What costs more: Getting a new member or keeping an existing one? You know that answer. Your greatest pool of opportunities for new products and services come from your existing account holders. It’s way more profitable to keep an existing customer than to acquire a new one. Yet today, that’s…

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