Member Awareness First. Big Data Second.

Data Analytics Charts and Spreadsheets

The right message, to the right people, at the right time. A guiding light of marketers going back to that old story of a snake enticing Eve with a forbidden fruit. Granted, that’s 1-to-1 marketing. How can you scale when your audience exceeds 10,000, 100,000, or more? Since Biblical times…

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When Community, Digital Transformation, Dinner, & Marketing Collide

Watermelon and Blueberries in Hearts

On the Learning Library, we strive to provide your financial institution guidance across a range of topics. As of publication, we offer a dozen categories, with more than 100 unique pieces of content. Each can help you make smart decisions for your account holders and community. But they’re also all…

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Keeping Account Holders Close: How Loyalty Efforts Drive Engagement

Hello Written in Clay

What costs more: Getting a new member or keeping an existing one? You know that answer. Your greatest pool of opportunities for new products and services come from your existing account holders. It’s way more profitable to keep an existing customer than to acquire a new one. Yet today, that’s…

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A Banker’s Guide To Improve Email Marketing

Email Marketing Data Charts

You have 5 seconds to think up the best medium for engaging your prospective audience. And…go! So, what ideas came out? Bicycle courier. Ok, that’s good, if a bit limited in scale. Messenger pigeon. A brilliant idea if they weren’t extinct. Telepathic ads. I sincerely hope that’s never a thing….

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