Credit unions provide two kinds of “product”: When priorities are aligned, these two products overlap. Members get one with the other, and we agree that this is the way. However, they do not always align. Due to the design of a service, the fee structures in place, or a lack…
Attract and retain members with engaging benefits and a plan to educate people about them! Editor’s note: This is based on a post from our colleague, Trae Turner, from StrategyCorps (as are the images). We couldn’t resist adapting a “5 steps” article; that’s our thing! In a time of economic…
The right message, to the right people, at the right time. A guiding light of marketers going back to that old story of a snake enticing Eve with a forbidden fruit. Granted, that’s 1-to-1 marketing. How can you scale when your audience exceeds 10,000, 100,000, or more? Since Biblical times…
On the Learning Library, we strive to provide your financial institution guidance across a range of topics. As of publication, we offer a dozen categories, with more than 100 unique pieces of content. Each can help you make smart decisions for your account holders and community. But they’re also all…
What costs more: Getting a new member or keeping an existing one? You know that answer. Your greatest pool of opportunities for new products and services come from your existing account holders. It’s way more profitable to keep an existing customer than to acquire a new one. Yet today, that’s…
