5 GAP Marketing Do’s and Don’ts

Marketing Strategy Paper on Desk

GAP is a valuable and popular loan protection product. It helps reduce loan portfolio risk, while protecting auto loan borrowers. At the same time, it helps provide peace of mind. However, sloppy marketing and sales tactics can get you in some real trouble. And facing a hefty fine. Let’s make…

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5 Steps to a Sweet GAP Program

Hand-drawn Chart in Notebook

Take your Guaranteed Asset Protection to New Levels Guaranteed Asset Protection (GAP) is simple! Right? It’s great at generating non-interest income and protecting your loan portfolio (along with your members). Yet keeping it all “above water” may not be as easy as you think. We put together 5 recommendations to…

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