Everyone loves growing car loans at credit unions. With low rates, affordable protection products, like GAP and Vehicle Service Contracts, plus friendly staff, all your driving members should finance their car at your credit union. Auto lending is a tool to empower members, but it’s also a major profit center…
When a credit union member wants (needs?) a new car, it’s no mystery where they go. Online to car buying platforms. All of which provide their own financing choices. If we ended this article here, you should still be convinced a credit union car buying program is essential. I see…
Members who think of their credit union when buying a car often finance with their credit union. It’s about embedding your institution earlier in the decision making process. Be part of their Car Buying Journey from the beginning. A member’s buying process has 3 phases: Awareness, Consideration, & Decision. For…
Congratulations, you accomplished the digital auto lending challenge! When the effects of COVID-19 changed the world, your credit union jumped into action. Overnight, the focus became reaching your members at home. No matter what device they chose to satiate that moment of stress or boredom. And your system had to…
Seems like a strange question, right? It’s a thing you do. It’s a thing lots of financial institutions do. Millions of auto loans go through indirect channels each year. So what’s the issue? We’re not sure the concept fits your community-focused mission. At its simplest, you’re just another lender on…
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