What’s Awesome About Your GAP Program?
Is your GAP (Guaranteed Asset Protection) program exceeding goals and delivering the bottom line results you want?
Does your staff clearly understand what the benefits are (and are not) and able to fully explain to your borrowers?
Maybe, but probably not. That’s why you’re here. Of course, you might have no issues with your current program, and just want to see if there’s anything new in the market.
While GAP is now a “mature” product, there are still misconceptions.
Surprisingly, they can leave both your borrowers and institution open to potential liability and losses.
These “unknown unknowns” shocked even us, an organization associated with GAP programs for many years.
It’s why we put together our article GAP: 5 Common Misconceptions Costing You Money.
Learn real, yet rarely discussed, risks of GAP, as well as how to best take advantage of the rewards most important to you (and your loan holders).
Then there’s the Do’s and Don’ts of GAP Marketing. Because the way you say it can get you in trouble!
Once you begin your research, you’re going to find a whole lot of service providers explaining why their solution is the best. Before discussing any, let’s step back and figure out what matters to you.

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What challenges do you want to address?
- Increase revenue
- Reduce costs
- Minimize institution risk
- Ensure maximum borrower benefits
- Ease of offering for staff
Now you know precisely why you offer GAP, and what its goals are (beyond the obvious protection for members).
This helps you decide which provider might be the best fit, based on their specific expertise or focus.
Worried you’d have to track them all down individually? Yuck, that’s wasted time, and we hate wasted time. So, we put together a list of the 8 best GAP providers for financial institutions like yours.
Keep in mind how you ranked the challenges and goals above (or others not mentioned) as you review your options from the varied providers.
After consuming our own informational content, visit their websites directly to see which “checks all the necessary boxes”.

We thought GAP was simple. Then we dove deeper. Turns out, there’s a lot more to know. Good thing we put it into a 5-step Cheat Sheet! Download now!
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Yes, we offer a GAP solution
While our GAP solution through Frost Financial addresses all the listed challenges, we understand that it may not be a fit for your particular institution.
That’s cool!
It’s about finding the right solution for you, your team, and your loan holders.
It may seem odd that we would share contact info for our competitors.
Why not?
You could find them anyway, and if we can help you save time and energy, alongside gaining honest insights, that’s achieving our mission.
Best GAP Providers
So here’s our compilation of the Best GAP providers to the financial institution industry. We display them in not alphabetical order (because growing up with the last name Winn is a serious mood).
SWBC
Location: San Antonio, TX
Founded: 1976
Website: https://www.swbc.com
Allied Solutions LLC
Location: Carmel, IN.
Founded: 1978
Website: https://www.alliedsolutions.net
CUNA Mutual Group (CMG)
Location: Madison, WI
Founded: 1935
Website: https://www.cunamutual.com
Frost Financial Services, Inc.
Location: Cincinnati, OH
Founded: 1972
Website: https://www.frostinsure.com
Lee and Mason Financial Services
Location: Northville, NY
Founded: 1954
Website: https://www.leeandmason.com
Tokyo Marine Highland (Formerly WNC Insurance Services)
Location: Chicago, IL
Founded: 1962
Website: https://www.tokiomarinehighland.com
Evans-Simpson & Associates
Location: Snellville, GA
Founded: 1976
Website: https://evans-simpson.com
HUB International
Location: Chicago, IL.
Founded: 1998
Website: https://www.hubinternational.com
Minding the GAP

Before you board that incoming train, we have a simple request. Subscribe to the Learning Library. That will ensure you stay apprised of all new content as we share it.
Go ahead, all the cool financial institution people are doing it.
Our library of content on GAP is continually growing. You may find these helpful:
- Guaranteed Asset Protection: 8 Key Considerations
- GAP: 5 Common Misconceptions Costing You Money
- Ultimate Guide to Guaranteed Asset Protection eBook

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Focused on helping your bank or credit union grow in the face of emerging challenges.