Fee Schedules: When Was Your Last Peek?

Credit Union Fee Schedules

“Credit unions are different. Our members are the owners, and since we don’t answer to shareholders, we’re able to offer lower rates & fees.” That’s been the siren song of credit unions for generations. Is it still true? And do your target audiences, or even members, care? Borrowing rates are…

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Member Awareness First. Big Data Second.

Data Analytics Charts and Spreadsheets

The right message, to the right people, at the right time. A guiding light of marketers going back to that old story of a snake enticing Eve with a forbidden fruit. Granted, that’s 1-to-1 marketing. How can you scale when your audience exceeds 10,000, 100,000, or more? Since Biblical times…

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Advancing Your Credit Union Mission With Checking Accounts

Mission Focused Checking Cover

For some of your members, a debit swipe can regularly cost far more than the item they purchased. OD and NSF fees. Sure, they can be opt-in, but does that make them any better? When 75% of your fee revenue comes from 8% of members, that’s not mission-focused. Those members…

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