Energizing Social Media At Your Financial Institution

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You already have a social media presence at your bank or credit union. Great! How would you rate its effectiveness? More importantly, would you follow your own social media accounts? In previous articles, we introduced and discussed Inbound Marketing. To reiterate, increasing organic search traffic is your #1 goal. Turns…

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7 Steps to Driving Profitable Direct Auto Loans

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The Lure of Indirect We all know the story. After the major indirect lending banks retreated from indirect, credit unions swooped in to fill the gap. But why did the banks let indirect go? Low margins and, at the time, higher than average delinquency rates. So why would credit unions…

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Best Payment Protection Providers & Insurers (2020)

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Credit Insurance and Debt Cancellation are evolving products. So a “set and forget” strategy is no good for anyone. Like everything else you manage, it demands regular evaluations to answer three questions: Is the product or service addressing the stated need? Is it embraced by staff and offered consistently? Are…

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